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NAY 🤝 Luigi's Box

Explore the optimized e-commerce strategy of Nay.sk in the electronics sector, thanks to Luigi's Box.

Kraj
SK+CZ
Industries
Multi-Product, Electronics
Platforms
Custom
Products
Search

Upgrading the shopping experiences online

Nay.sk is a leading electronics retailer in Slovakia, holding about 25% of the market share. Founded in the early 1990s by Peter Zálešák and Ján Tomáš, it pioneered the franchise model in the region, initially distributing major brands like Sony and Panasonic through small stores. The company expanded by developing large retail stores under the NAY Elektrodom brand, which offers a wide range of electronics and services. Currently, Nay operates 39 NAY Elektrodom stores in Slovakia and 40 Electro World stores in the Czech Republic.

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Is your search solution flexible enough to fit into your website regardless of the platform you use?
Does your search match your website design?
Does your search push unavailable products to the lower spots in the search results?
Does your search show products as customers type their queries?
Is the app interface easy to navigate and use for you and your team?
Can your customers search with synonyms and still find what they need?
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Do your filters change according to the product category?
Does your search let you promote products in results to support your campaigns or stock priorities?
Does your search box show query suggestions when customers click on it?
Does your analytics solution help you track opportunities, trending queries, phrases without results, conversions, and more?
Are your customers getting relevant results despite typos and wrong grammatical forms in search queries?
Based on your answers, we built a report with recommendations on how to upgrade your search.

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